Deterioro de la imagen del destino debido a marketing deficiente y falta de promoción.

Abstract

This academic study on the travel agency Aventura Andina Tours is questionable due to the evidente decline in customer attraction over the last theree years, caused primarily by the limited investment in digital marketing and the limited use of its social media. This situation has generated problems in the company’s projection and visibility, thus weakening its positioning compared to competitors who, if they apply these digital strategies aggressively and effectively, have resulted in financial losses and Little influence within the tourism market. However, while the agency maintains a certain lovatly from its regular customers thanks lo the guality of the services it offers, the lack of a consolidated graphic identity and a functioning digital ecosvstem has diminished its ability to attract new national and international tourists. Given this situation, the implementation of a digital marketing action plan is proposed to recover the company’s image, thereby strengthening its online presence and projecting a solid identity, ensuring greater growth in an increasingly demanding tourism environment.