Diagnóstico de los recursos culturales: Casa Americana, Casa Vesubio como un aporte a la oferta de productos turísticos diferenciados.

Abstract

This work was carried out to determine the importance of cultural spaces for tourism purposes. For this, a study was carried out on the new heritage houses in Bahía de Caráquez and their possible projection for activities that benefit the general population. Different methodologies were used, such as theoretical and analytical, to diagnose whether the revitalization of the same was effective, resulting in the creation of a cultural avenue on said site. Chapter I analyzes the main concepts and theories about cultural heritage and its effects on mass tourism. Some institutions, such as UNWTO, ICOM, among others, make reference to the importance of caring for cultural heritage. Chapter II, fieldwork was carried out with 67 respondents who came to Bahía de Caráquez and closely learned their opinions on the development of cultural and tourism activities in the central sector of the same city. An interview was also conducted with the director of tourism to obtain and cross-reference information that is relevant to affirm the research in its questions and hypotheses. Chapter III is a proposal for the creation of a cultural avenue, which integrates several heritage buildings and which are an ingredient for the creation of this avenue, which is a contribution to the development of cultural and tourist activities in Bahía de Caráquez.