Análisis del turismo rural como potenciador del desarrollo socioeconómico de la Parroquia Bachillero.

Abstract

The present research focuses on the development of thematic tourist routes in the Bachillero Parish, with the aim of enhancing the socioeconomic development of the community through rural tourism. The proposal seeks to diversify local income sources by attracting visitors interested in authentic experiences that highlight the natural and cultural richness of the area. By implementing itineraries that integrate local heritage, it is expected not only to attract tourists but also to foster a sense of belonging and pride among residents. A fundamental aspect of this initiative is the active participation of the community in the creation and management of tourism services. There is a need to train local residents so they can provide quality service, which will not only improve the visitor experience but also generate employment and strengthen the local economy. The training will focus on customer service, the preservation of traditions, and the promotion of typical gastronomy, ensuring that tourism benefits all involved. Finally, it is proposed to design a comprehensive promotional strategy that utilizes digital platforms, tourism fairs, and partnerships with tour operators. This will position the parish as an ideal destination for rural tourism, highlighting its diverse offerings that include nature, culture, gastronomy, and agrotourism. By doing so, it is expected not only to attract more visitors but also to contribute to the sustainable development of the community, ensuring that the benefits obtained are equitably distributed among its inhabitants.