Estudio de las necesidades turísticas para las personas con discapacidad visual en el Cerro Santa Ana, Ciudad de Guayaquil.

Abstract

This research focuses on the tourist needs of people with visual impairments in Cerro Santa Ana, one of the main points of tourist interest in Guayaquil, with the aim of promoting inclusive tourism and treating the access difficulties found in the area. place. Through a method that includes surveys, interviews and a SWOT analysis, several shortcomings in tourism infrastructure and services were detected, which restricts the involvement of these individuals in the activities. Despite some progress in implementing inclusive strategies, accessibility barriers continue to be a challenge. The research findings indicate that developing an accessible tour could enhance the experience of tourists with visual limitations and place Cerro Santa Ana in the leadership position. The research findings indicate that developing an accessible tour could enhance the experience of tourists with visual limitations and establish Cerro Santa Ana as a model in inclusive tourism on a local and national scale. Furthermore, it is notable that an inclusive perspective would not only benefit people with disabilities, but also the economic and sustainable growth of the place of interest. Finally, recommendations are presented to improve accessibility, such as training tourism staff and implementing tools such as audio guides and Braille signage to ensure a complete experience for all visitors.