Uso de la inteligencia artificial en la comunicación interna empresarial: estrategias y retos.

Abstract

This essay explores the use of artificial intelligence (AI) in internal corporate communication, analyzing associated strategies and challenges. A literature review is conducted, and experiences from academics and professionals are gathered, demonstrating that the implementation of technologies like ChatGPT can revolutionize communication management by facilitating the automation and personalization of messages. However, significant ethical and privacy challenges are identified that need to be addressed. The study emphasizes the necessity of effective collaboration between humans and AI, as well as the creation of appropriate policies to maximize benefits and mitigate risks. Despite existing ethical guidelines, their impact is limited, suggesting the need for a more practical approach. In conclusion, the research highlights the potential of AI to optimize internal communication and foster a more positive and collaborative work environment.