Estrategias comunicacionales aplicadas por parlamentarias andinas ecuatorianas en la red social X.

Abstract

The following study analyzes the communication strategies used by Ecuadorian Andean parliamentarians in the social network “X”. It focuses on how Andean parliamentarians Cristina Reyes, Verónica Arias and Miriam Luvina use this social network to make their administration visible and promote interaction with their constituents. Through a quantitative approach, the observational technique is used to identify the types of content, the frequency of publication and the levels of interaction generated are identified. The results show that parliamentarians apply various strategies, such as critical positioning and content curation, although with significant differences in their effectiveness. The research highlights the importance of digital communication in contemporary politics and the specific challenges faced by women in this area.