Análisis de los atractivos turísticos de Jipijapa y su importancia para el desarrollo local.

Abstract

This study aimed to analyze the tourism potential of Jipijapa and understand its current status with respect to its economic and social development. To this end, a quantitative approach was adopted for the methodology, combining surveys with a review of previous studies, which provided a more complete view of the tourism situation. This work focused first on identifying and recording the canton's main attractions, analyzing their state of conservation and accessibility for visitors. The results determined that despite the canton's many notable tourism components and significant opportunities, multiple improvements are still needed to overcome the identified difficulties. It is concluded that this study has provided insight into the current status of this tourist attraction and the areas for improvement needed to boost the economy and stimulate activity within the community. It is also necessary to implement strategies that protect the environment and preserve the local culture.