Impacto de las redes sociales en la promoción turística de las empresas hoteleras de la parroquia de puerto cayo.

Abstract

This investigative work focuses on analyzing the impact of social networks on the tourism promotion of lodging companies in the parish of Puerto Cayo. For which the general objective is "Investigate the reasons that produce the lack of information on social networks for the tourist promotion of hotel companies in the Puerto Cayo parish", for this the research has a methodological type of analysis and synthesis, presenting as technical support characterized by survey, interview, and observation to obtain relevant data on the reasons why a decline in the use of social networks by hosting companies is generated. Therefore, the study previously carried out revealed that the hosting companies have not been developed or trained in an assertive way in the use of social networks since you do not have administrative personnel that position the hosting companies in the different websites to attract tourists.